If you’ve ever wondered why you shouldn’t buy music or video protected by DRM, the following email from JB HiFi Music is a cogent example.  JB HiFi previously sold music in both MP3 and DRM "protected" WMA format.  This email is about the DRM music you may have "purchased".

Dear JB HiFi Music customer,

You may have received a copy of this email previously if you held multiple accounts with Destra.

Songs and albums that were purchased through JBHiFiMusic.com.au are protected by a digital rights management system managed by Destra that requires a valid license key before they can be played on your computer.

From 31 October 2008, Destra will no longer be able to support the retrieval of license keys for music purchased from JBHiFiMusic.com.au and Destra will no longer be able to authorize song playback on additional computers.

After 31 October 2008, you will not be able to transfer songs to unauthorized computers or re-license these songs after changing operating systems. Please note that your purchased tracks will generally continue to play on your existing authorized computers unless there is a change to the computer’s operating system.

For any user who purchased tracks through JBHiFiMusic.com.au, we highly recommend that you back up the purchased tracks to an audio CD before 31 October 2008. Backing up your music to an audio CD will allow you to copy the music back to your computer again if the license keys for your original music files cannot be retrieved.

Thank you for using JBHiFiMusic.com.au

I like that they expect you to burn your DRM music to audio CD, then reimport it into your computer. Naturally they don’t mention the subsequent loss of quality.  I wonder if anybody who’s purchased music from them will ever trust DRM again? Lets hope not eh?