Read an article by Jay Leno on what American car manufacturers should do to get back in the game. The first paragraph made me laugh:

The type of vehicles America makes best are, unfortunately, not the type of vehicles that people really want anymore. Nobody builds better trucks than the Americans do. Not even the Japanese build as good a truck as the Ford F-150 or the Chevy Silverado.

Which made me think of this clip from TopGear:

It’s funny that he then goes on to talk about Harley Davidson. They have definitely improved and they are certainly popular and may even be high quality. But, to my mind, they’re style over substance. They sound like they’re not running properly to my ear. They sound like an old Massey Ferguson to my ear. Which is fine if you’re pulling a trailer full of orange bins, but so annoying when I’m out having breakfast.

Apologies to those of you who ride Harleys and don’t open them up in town – the sound of an idling Harley can be quite nice. Reminds me of my childhood on the farm.

Leno goes on:

The problem with what’s happened over the past few decades is that you have a whole generation of kids who have no brand loyalty. They’ve grown up on Honda, Hyundai, Kia, and Toyota.

That’s a problem? Brand loyalty is not a good reason for buying a product. Buy a product because it’s well designed, or somehow meets your needs. Brand loyalty is how Ford is still building rubbish F-150s. If the only way to rebuild the American car industry is to expect people to suddenly exhibit brand loyalty… well they won’t be doing much exporting.