Virgin will apparently be releasing the iPhone on Friday 1st of August. According to the article previously linked, they’ll be offering the 16GB iPhone for $4 a month on the $70 a month plan which includes 1GB of data. Not too shabby at all! Apparently, these plans have driven Telstra to increase it’s plans by including up to 7.5x the data of the previous plans! Which is still $10 for 150MB (up from 20MB) or $29 for 300MB (up from 80MB). It’s hard to believe that an improvement of that magnitude still sucks. Naturally they haven’t sold out of the iPhone.

Three, who still don’t have the iPhone, will apparently be looking to steal other carriers customers with some new plans for those who migrate to them with a 3G phone. The plans will be released on the 4th, but the tubez tell us that $49 gets you $350 worth of calls and 1GB of data. Excess data is a moderate 10c/MB. Not great, but not $15/MB like Virgin.

It’s great to see some serious improvement in data allowances from Australia’s carriers. Even Telstra is being dragged along. The iPhone apparently has carriers excited that Australians may finally be making use of those shiny 3G networks that they’ve invested in. No doubt this will spur other phone manufacturers to get their buts into gear – people actually like using the internetz on their phones – if it’s easy enough. Should be exciting to see how things grow.